(UPF) Anàlisi dels Fets Econòmics i Polítics Internacionals -> DRIVE TO ACQUIRE, Apuntes de Comercio Exterior

¡Descarga (UPF) Anàlisi dels Fets Econòmics i Polítics Internacionals -> DRIVE TO ACQUIRE y más Apuntes en PDF de Comercio Exterior solo en Docsity! DRIVE TO ACQUIRE BMW makes sure that its employees feel good with their salaries and their workplace. It is a expensive brand of cars and mainly all its employees will move to BMW cars because: 1. Their sense of well-being is boosted 2. They traduce their good experience as employees to potential customers We can say that while there are employees that buy a BMW because of their ego, there are employees that buy BMW for this reason and to defend the brand they work for, and that would be also a DRIVE TO DEFEND. This is a formula that works with a big part of its staff but there’s always who thinks this is not necessary. That’s why BMW put a short message in the windshield of the cars of its principal fabrics: “You’re fine with your occupation, but you’re driving opposition’s cars”. Approximately 7.000 employes where caught with cars of other brands and so BMW tried to convince them to drive their car, instead of Audi, Mercedes… DRIVE TO BOND MERCADONA seduces their 70.000 employees with undefined contracts, the higher salary of its sector (around 15%), a substantial prime for benefits, a laboral career and schedules that make very easy to mix familiar life with laboral life. But, in exchange, they ask for absolut and total delivery. This way they make sure they feel they have a commitment with Mercadona and at the time of buying, they do it in Mercadona. DRIVE TO COMPREHEND GOOGLE make the employees feel and think they are working in meaningful, shocking and world-changing projects. That challenges their employees and make them feel more valued, and that moves to a higher productivity. DRIVE TO DEFEND GREENPEACE promotes justice and its goals are very clear: Greenpeace works to protect and defend the environment, interfering in different points of the planet where crimes to nature are committed. It’s an economic and political independent organization, so its employees are exclusively those who share the same goals and intentions to save the world.